{"id":15296,"date":"2026-09-08T08:52:12","date_gmt":"2026-09-08T13:52:12","guid":{"rendered":"https:\/\/urbadigital.com\/?p=15296"},"modified":"2026-09-08T08:55:12","modified_gmt":"2026-09-08T13:55:12","slug":"ai-in-b2c-sales-the-difference-between-answering-fast-and-answering-well","status":"publish","type":"post","link":"https:\/\/urbadigital.com\/es\/blog\/ai-in-b2c-sales-the-difference-between-answering-fast-and-answering-well\/","title":{"rendered":"AI in B2C Sales: The Difference Between Answering Fast and Answering Well"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15296\" class=\"elementor elementor-15296\">\n\t\t\t\t<div class=\"elementor-element elementor-element-410f707 e-flex e-con-boxed e-con e-parent\" data-id=\"410f707\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2d24af elementor-widget elementor-widget-html\" data-id=\"d2d24af\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Rubik:wght@300;400;500;600;700&family=Inter:wght@300;400;500;600;700&family=Nunito:wght@300;400;500;600;700&family=Raleway:wght@400;500;600;700&family=JetBrains+Mono:wght@400;500&display=swap\" rel=\"stylesheet\">\r\n\r\n<style>\r\n  :root {\r\n    --bg: #0F0F1E;\r\n    --bg-elev: #16162F;\r\n    --bg-card: #1D1D3E;\r\n    --border: rgba(255, 255, 255, 0.08);\r\n    --border-strong: rgba(255, 255, 255, 0.14);\r\n    --text: #FFFFFF;\r\n    --text-muted: #C0C0C0;\r\n    --text-dim: #858599;\r\n    --good: #4ADE80;\r\n    --good-bg: rgba(74, 222, 128, 0.12);\r\n    --warn: #FBB040;\r\n    --warn-bg: rgba(251, 176, 64, 0.12);\r\n    --bad: #F87171;\r\n    --bad-bg: rgba(248, 113, 113, 0.12);\r\n    --accent: #FBB040;\r\n    --accent-soft: rgba(251, 176, 64, 0.15);\r\n    --info: #60A5FA;\r\n    --display-font: 'Rubik', -apple-system, sans-serif;\r\n    --sub-font: 'Inter', -apple-system, sans-serif;\r\n    --body-font: 'Nunito', -apple-system, sans-serif;\r\n    --accent-font: 'Raleway', -apple-system, sans-serif;\r\n    --mono-font: 'JetBrains Mono', monospace;\r\n  }\r\n\r\n  .blog-olingo360-b2c {\r\n    background: transparent;\r\n    color: var(--text);\r\n    font-family: var(--body-font);\r\n    font-weight: 400;\r\n    line-height: 1.8;\r\n    -webkit-font-smoothing: antialiased;\r\n    overflow-x: hidden;\r\n    box-sizing: border-box;\r\n  }\r\n  .blog-olingo360-b2c *, .blog-olingo360-b2c *::before, .blog-olingo360-b2c *::after {\r\n    box-sizing: border-box;\r\n    margin: 0;\r\n    padding: 0;\r\n  }\r\n\r\n  .blog-olingo360-b2c .wrap {\r\n    max-width: 800px;\r\n    margin: 0 auto;\r\n    padding: 0 24px;\r\n  }\r\n\r\n  \/* NAV *\/\r\n  .blog-olingo360-b2c .nav {\r\n    position: sticky; 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}\r\n  .blog-olingo360-b2c .feature-box-title {\r\n    font-family: var(--display-font);\r\n    font-size: 16px; font-weight: 600;\r\n    color: var(--text);\r\n    line-height: 1.3;\r\n  }\r\n  .blog-olingo360-b2c .feature-box-desc {\r\n    font-size: 15px;\r\n    color: var(--text-muted);\r\n    line-height: 1.7;\r\n    margin-bottom: 20px;\r\n  }\r\n  .blog-olingo360-b2c .feature-list {\r\n    list-style: none;\r\n    display: flex; flex-direction: column; gap: 12px;\r\n    margin: 0; padding: 0;\r\n  }\r\n  .blog-olingo360-b2c .feature-list li {\r\n    display: flex; align-items: flex-start; gap: 12px;\r\n    font-size: 14px; color: var(--text-muted);\r\n    line-height: 1.55; font-weight: 500;\r\n    padding-left: 0; margin-bottom: 0;\r\n  }\r\n  .blog-olingo360-b2c .feature-list li::before { display: none; }\r\n  .blog-olingo360-b2c .feature-list-arrow {\r\n    color: var(--accent);\r\n    font-weight: 700;\r\n    flex-shrink: 0;\r\n    font-size: 14px;\r\n    line-height: 1.55;\r\n  }\r\n\r\n  \/* ESCALATION LIST *\/\r\n  .blog-olingo360-b2c .escalation-list {\r\n    list-style: none;\r\n    margin: 20px 0 28px;\r\n    padding: 0;\r\n    display: flex; 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}\r\n  .blog-olingo360-b2c .closing-box p {\r\n    color: var(--text-muted);\r\n    font-size: 16px;\r\n    margin-bottom: 28px;\r\n    max-width: 560px;\r\n  }\r\n  .blog-olingo360-b2c .closing-box p strong { color: var(--accent); }\r\n  .blog-olingo360-b2c .cta-row {\r\n    display: flex; align-items: center; gap: 20px; flex-wrap: wrap;\r\n  }\r\n  .blog-olingo360-b2c .cta-primary {\r\n    background: var(--accent);\r\n    color: #0F0F1E;\r\n    font-family: var(--sub-font);\r\n    font-size: 14px; font-weight: 700;\r\n    padding: 13px 28px;\r\n    border-radius: 8px;\r\n    text-decoration: none;\r\n    display: inline-block;\r\n    transition: opacity .15s;\r\n  }\r\n  .blog-olingo360-b2c .cta-primary:hover { opacity: 0.88; }\r\n  .blog-olingo360-b2c .cta-secondary {\r\n    font-family: var(--sub-font);\r\n    font-size: 14px; font-weight: 500;\r\n    color: var(--text-dim);\r\n    text-decoration: none;\r\n    display: inline-flex; align-items: center; gap: 6px;\r\n    transition: color .15s;\r\n    border-bottom: 1px dashed rgba(255,255,255,0.15);\r\n    padding-bottom: 2px;\r\n  }\r\n  .blog-olingo360-b2c .cta-secondary:hover { color: var(--text-muted); }\r\n\r\n  \/* FOOTER *\/\r\n  .blog-olingo360-b2c .blog-footer {\r\n    border-top: 1px solid var(--border);\r\n    padding: 36px 0;\r\n    text-align: center;\r\n  }\r\n  .blog-olingo360-b2c .blog-footer p {\r\n    font-family: var(--sub-font);\r\n    font-size: 13px; color: var(--text-dim);\r\n    margin-bottom: 16px;\r\n  }\r\n  .blog-olingo360-b2c .blog-footer strong { color: var(--text-muted); }\r\n  .blog-olingo360-b2c .hashtags {\r\n    display: flex; flex-wrap: wrap; gap: 8px; justify-content: center;\r\n  }\r\n  .blog-olingo360-b2c .hashtags span {\r\n    font-family: var(--mono-font);\r\n    font-size: 11px; font-weight: 500;\r\n    color: var(--accent);\r\n    background: var(--accent-soft);\r\n    border: 1px solid rgba(251,176,64,0.2);\r\n    padding: 4px 12px;\r\n    border-radius: 20px;\r\n  }\r\n\r\n  @media (max-width: 640px) {\r\n    .blog-olingo360-b2c .concept-duel { grid-template-columns: 1fr; max-width: 100%; }\r\n    .blog-olingo360-b2c .concept-vs { padding: 12px 0; border: none; border-top: 1px solid var(--border); border-bottom: 1px solid var(--border); }\r\n    .blog-olingo360-b2c .concept-panels { grid-template-columns: 1fr; }\r\n    .blog-olingo360-b2c .comparison-grid { grid-template-columns: 1fr; }\r\n    .blog-olingo360-b2c .comparison-client + .comparison-client { border-left: none; border-top: 1px solid var(--border); }\r\n    .blog-olingo360-b2c .cta-row { flex-direction: column; align-items: flex-start; }\r\n    .blog-olingo360-b2c .closing-box { padding: 28px 20px; }\r\n    .blog-olingo360-b2c .blog-content h2 { font-size: 24px; }\r\n    .blog-olingo360-b2c .blog-title { font-size: 28px; }\r\n  }\r\n<\/style>\r\n\r\n<div class=\"blog-olingo360-b2c\">\r\n\r\n\r\n  <!-- Hero -->\r\n  <header class=\"hero-duel\">\r\n    <div class=\"wrap\">\r\n      <div class=\"eyebrow\">Sales Automation \u00b7 AI Chatbot<\/div>\r\n      <h1 class=\"blog-title\">AI in B2C Sales: The Difference Between Answering Fast and Answering Well<\/h1>\r\n\r\n      <div class=\"concept-duel\">\r\n        <div class=\"concept-card speed\">\r\n          <div class=\"concept-label\">Answering fast<\/div>\r\n          <div class=\"concept-value\">Speed<\/div>\r\n          <div class=\"concept-sub\">Time metric<\/div>\r\n        <\/div>\r\n        <div class=\"concept-vs\"><span>VS<\/span><\/div>\r\n        <div class=\"concept-card ctx\">\r\n          <div class=\"concept-label\">Answering well<\/div>\r\n          <div class=\"concept-value\">Context<\/div>\r\n          <div class=\"concept-sub\">Conversion metric<\/div>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      <div class=\"blog-meta-bar\">\r\n        <span class=\"author\">Por Dianita \u00b7 URBADIGITAL SA<\/span>\r\n        <span class=\"separator\">\u00b7<\/span>\r\n        <span>Permanent Beta \u2014 Olingo360<\/span>\r\n        <span class=\"separator\">\u00b7<\/span>\r\n        <span>Thursday, September 10, 2026<\/span>\r\n        <span class=\"separator\">\u00b7<\/span>\r\n        <span>7 min read<\/span>\r\n      <\/div>\r\n    <\/div>\r\n  <\/header>\r\n\r\n  <!-- Content -->\r\n  <article class=\"blog-content\">\r\n    <div class=\"wrap\">\r\n\r\n      <div class=\"pull-quote\">\r\n        <p>A bot that responds quickly but generically loses the customer just like a slow one. The difference is not in the speed \u2014 it's in the context.<\/p>\r\n      <\/div>\r\n\r\n      <p>There is a frequent confusion when businesses begin evaluating automation for WhatsApp: assuming that the primary objective of a chatbot is to answer quickly.<\/p>\r\n      <p>Speed matters. A lot. But speed without context doesn't convert \u2014 it only replies faster to the wrong customer, with the wrong message, at the wrong time.<\/p>\r\n      <p>This article draws a distinction that seems simple yet carries profound implications for sales performance: the difference between answering fast and answering well.<\/p>\r\n\r\n      <h2>What does answering fast mean?<\/h2>\r\n\r\n      <div class=\"concept-panels\">\r\n        <div class=\"concept-panel speed-panel\">\r\n          <div class=\"panel-tag\">Answering fast<\/div>\r\n          <div class=\"panel-title\">Time metric<\/div>\r\n          <p class=\"panel-body\">The customer writes and receives a response in seconds. The first indicator that the system is operational.<\/p>\r\n        <\/div>\r\n        <div class=\"concept-panel ctx-panel\">\r\n          <div class=\"panel-tag\">Why it matters<\/div>\r\n          <div class=\"panel-title\">40% do not return<\/div>\r\n          <p class=\"panel-body\">40% of buyers in LATAM do not return if they do not receive a response within the first hour.<\/p>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      <p>Answering fast is a time metric. The customer messages and gets a response in seconds. From an operational perspective, it is the first indicator that the system is working.<\/p>\r\n      <p>A business that responds in 8 minutes on average compared to one that takes 2.5 hours already holds an advantage. Regional data is clear: 40% of buyers in LATAM do not return if they don't receive a response within the first hour.<\/p>\r\n      <p>So yes, speed matters. But there is a catch.<\/p>\r\n\r\n      <div class=\"pull-quote\">\r\n        <p>A customer who receives a generic message in 5 seconds that fails to address their actual question is not better served than one who waits 10 minutes and gets exactly what they need.<\/p>\r\n      <\/div>\r\n\r\n      <p>Speed without relevance creates the worst possible combination: the customer feels the business did not understand them, yet cannot complain about the response time. They simply never return.<\/p>\r\n\r\n      <h2>What does answering well mean?<\/h2>\r\n\r\n      <p>Answering well implies context. The chatbot knows who the customer is before replying:<\/p>\r\n      <ul class=\"escalation-list\">\r\n        <li><span class=\"esc-bullet\">\u2726<\/span> Is this their first time reaching out, or do they already have a purchase history?<\/li>\r\n        <li><span class=\"esc-bullet\">\u2726<\/span> What product did they inquire about previously?<\/li>\r\n        <li><span class=\"esc-bullet\">\u2726<\/span> What stage of the decision-making process are they in \u2014 researching, comparing, or ready to buy?<\/li>\r\n        <li><span class=\"esc-bullet\">\u2726<\/span> What is the tone of the conversation \u2014 urgent, exploratory, after-sales?<\/li>\r\n      <\/ul>\r\n\r\n      <p>When the bot holds that information and uses it to craft the response, the customer doesn't feel like they are talking to an automated system. They feel the business knows them.<\/p>\r\n      <p>And in B2C sales over WhatsApp, that is the difference between a conversation that closes and one that goes cold.<\/p>\r\n\r\n      <h2>Olingo360's Personalized AI Chatbot<\/h2>\r\n\r\n      <p>Most chatbots on the market are designed to answer quickly. Olingo360's AI chatbot is designed to answer well \u2014 while also being fast.<\/p>\r\n      <p>The difference lies in how the system processes each incoming conversation:<\/p>\r\n\r\n      <div class=\"feature-box\">\r\n        <div class=\"feature-box-header\">\r\n          <div class=\"feature-icon\">\r\n            <svg viewbox=\"0 0 24 24\"><path d=\"M12 2C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zm-2 14.5v-9l6 4.5-6 4.5z\"\/><\/svg>\r\n          <\/div>\r\n          <div class=\"feature-box-title\">Personalized AI Chatbot \u2014 How It Works in Olingo360<\/div>\r\n        <\/div>\r\n        <p class=\"feature-box-desc\">Every time a message arrives, the chatbot does not simply retrieve the most probable response. It analyzes the full customer context and builds the most relevant response for that specific moment.<\/p>\r\n        <ul class=\"feature-list\">\r\n          <li><span class=\"feature-list-arrow\">\u2192<\/span> Accesses customer history: past purchases, previous inquiries, preferences<\/li>\r\n          <li><span class=\"feature-list-arrow\">\u2192<\/span> Identifies the intent behind the message (informational, transactional, after-sales)<\/li>\r\n          <li><span class=\"feature-list-arrow\">\u2192<\/span> Adapts tone and offers according to the customer's segment and journey stage<\/li>\r\n          <li><span class=\"feature-list-arrow\">\u2192<\/span> Qualifies conversion potential before escalating to the human team<\/li>\r\n          <li><span class=\"feature-list-arrow\">\u2192<\/span> Records every interaction to enrich the customer profile in real time<\/li>\r\n        <\/ul>\r\n      <\/div>\r\n\r\n      <h2>The Same Message. Two Entirely Different Responses.<\/h2>\r\n\r\n      <p>Suppose two customers send the exact same message. A standard chatbot treats them identically. Olingo360's chatbot does not.<\/p>\r\n\r\n      <div class=\"comparison\">\r\n        <div class=\"comparison-header\">\r\n          Incoming message \u2192 <strong>\"Hello, how much is the basic plan?\"<\/strong>\r\n        <\/div>\r\n        <p class=\"comparison-prompt\">The same message. Two completely different customers. How should the system respond?<\/p>\r\n        <div class=\"comparison-grid\">\r\n          <div class=\"comparison-client\">\r\n            <div class=\"client-badge\">Customer A<\/div>\r\n            <div class=\"client-profile\">\r\n              <strong>First time reaching out<\/strong>\r\n              Has never purchased. Came from a Halloween campaign ad.\r\n            <\/div>\r\n            <div class=\"client-response-label\">Generic Chatbot<\/div>\r\n            <p class=\"generic-response\">\r\n              <span class=\"response-tag\">\u274c Generic<\/span>\r\n              \"The basic plan costs $X per month. You can sign up on our website.\"\r\n            <\/p>\r\n          <\/div>\r\n          <div class=\"comparison-client\">\r\n            <div class=\"client-badge\">Customer B<\/div>\r\n            <div class=\"client-profile\">\r\n              <strong>Customer with history<\/strong>\r\n              Purchased 3 months ago. Active plan. Inquiring from their previous chat thread.\r\n            <\/div>\r\n            <div class=\"client-response-label\">Generic Chatbot<\/div>\r\n            <p class=\"generic-response\">\r\n              <span class=\"response-tag\">\u274c Generic<\/span>\r\n              \"The basic plan costs $X per month. You can sign up on our website.\"\r\n            <\/p>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"smart-section\">\r\n          <div class=\"smart-section-label\">\u2726 With Olingo360's Personalized AI Chatbot<\/div>\r\n          <div class=\"comparison-grid\">\r\n            <div class=\"comparison-client\" style=\"padding-right:24px; padding-left:0; border:none;\">\r\n              <p class=\"smart-response\">\r\n                <span class=\"response-tag\">\u2705 Contextualized for A<\/span>\r\n                \"Hello \ud83d\udc4b Here are the details for the basic plan \u2014 plus, we currently have a special seasonal offer ending October 31st. Would you like me to schedule a 15-min demo so you can explore the platform before deciding?\"\r\n              <\/p>\r\n            <\/div>\r\n            <div class=\"comparison-client\" style=\"padding-left:24px; padding-right:0; border-left:1px solid rgba(74,222,128,0.15);\">\r\n              <p class=\"smart-response\">\r\n                <span class=\"response-tag\">\u2705 Contextualized for B<\/span>\r\n                \"Hello again \ud83d\ude0a I see you already have an active basic plan. Are you considering an upgrade, or do you have any questions about your current subscription? I can guide you based on your usage.\"\r\n              <\/p>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      <p>The exact same incoming message. Two completely different answers. Because the context was different \u2014 and Olingo360 knows it.<\/p>\r\n\r\n      <h2>The Scale That Makes the Difference<\/h2>\r\n\r\n      <p>During regular seasons, a well-trained team can handle part of this contextualization work manually. They know the customers, remember past history, and adapt their tone.<\/p>\r\n      <p>In peak season, that scenario is no longer viable. When 200 messages arrive in a single day \u2014 or 500 during Black Friday \u2014 no human team can sustain that level of contextual quality at such speed and scale.<\/p>\r\n      <p>AI does not get tired. It does not lose memory. Its 300th response is just as sharp as its first.<\/p>\r\n\r\n      <div class=\"pull-quote\">\r\n        <p>Olingo360's AI does not replace your team. It frees up their time to do what only humans do best: close, negotiate, and build lasting relationships.<\/p>\r\n      <\/div>\r\n\r\n      <h2>When Does It Escalate to the Human Team?<\/h2>\r\n\r\n      <p>Olingo360's AI chatbot doesn't try to close everything alone. It is engineered to discern what it can solve autonomously and what demands human intervention.<\/p>\r\n      <p>It escalates to the team when it detects:<\/p>\r\n\r\n      <ul class=\"escalation-list\">\r\n        <li><span class=\"esc-bullet\">\u2726<\/span> A genuine buying signal: the customer asks about payment terms, delivery schedules, or explicitly states they want to buy<\/li>\r\n        <li><span class=\"esc-bullet\">\u2726<\/span> A complaint or sensitive situation requiring empathy and human judgment<\/li>\r\n        <li><span class=\"esc-bullet\">\u2726<\/span> A inquiry outside the scope of configured responses<\/li>\r\n        <li><span class=\"esc-bullet\">\u2726<\/span> A VIP or high-ticket client configured for priority support<\/li>\r\n      <\/ul>\r\n\r\n      <p>And when it escalates, it never hands off an empty slate. It equips the agent with full context: history, conversation summary, detected intent, and a recommended next step.<\/p>\r\n      <p>The agent does not step in blind. They step in ready to close.<\/p>\r\n\r\n      <h2>The Question Worth Asking Today<\/h2>\r\n\r\n      <p>Your chatbot \u2014 if you have one \u2014 is it answering fast, or is it answering well?<\/p>\r\n      <p>If every customer receives the exact same reply regardless of who they are, what they purchased before, and what decision stage they are in, your system is optimized for speed. Not conversion.<\/p>\r\n      <p>Peak season arrives in weeks. At peak volume, the difference between a bot that answers fast and one that answers well is not a trivial detail \u2014 it is the difference between a system that converts and one that simply clutters your inbox.<\/p>\r\n\r\n      <div class=\"closing-box\">\r\n        <h2>Olingo360 is built to answer well<\/h2>\r\n        <p>So your team enters Halloween, Black Friday, and Christmas with a chatbot that doesn't just reply \u2014 but <strong>responds with context, intent, and intelligence.<\/strong><\/p>\r\n        <div class=\"cta-row\">\r\n          <a href=\"https:\/\/www.olingo.ai\/\" class=\"cta-primary\">Discover Olingo360<\/a>\r\n          <\/a>\r\n        <\/div>\r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/article>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5eec83f7 e-con-full e-flex e-con e-child\" data-id=\"5eec83f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35e0fef1 ekit-equal-height-disable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"35e0fef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-center text- icon-lef-right-aligin elementor-animation-\">\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    \u00bfNecesitas ayuda?                <\/h3>\n                                            <\/div>\n        \n        \n                <\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7320f191 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7320f191\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:info@urbadigital.com\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"18\" viewbox=\"0 0 20 18\" fill=\"currentColor\"><path d=\"M18.5352 2.92871C18.5352 2.55396 18.2312 2.25 17.8564 2.25H2.14258C1.76781 2.25 1.46387 2.55395 1.46387 2.92871V15.0713C1.46387 15.4461 1.76782 15.75 2.14258 15.75H17.8564C18.2312 15.75 18.5352 15.4461 18.5352 15.0713V2.92871ZM20.0352 15.0713C20.0352 16.2745 19.0597 17.25 17.8564 17.25H2.14258C0.939373 17.25 -0.0361328 16.2745 -0.0361328 15.0713V2.92871C-0.0361328 1.72552 0.939387 0.75 2.14258 0.75H17.8564C19.0596 0.75 20.0352 1.7255 20.0352 2.92871V15.0713Z\"><\/path><path d=\"M18.7984 2.71521C19.1135 2.44643 19.5862 2.48413 19.8551 2.7992C20.1237 3.11419 20.0868 3.58696 19.7721 3.85584L11.4 10.9994L11.3932 11.0043C11.0018 11.3302 10.509 11.5091 9.9996 11.5092C9.4901 11.5092 8.9965 11.3303 8.60507 11.0043L8.59823 10.9994L0.227136 3.85584C-0.0879085 3.58703 -0.12555 3.1143 0.143152 2.7992C0.411962 2.48415 0.884692 2.44651 1.19979 2.71521L9.56503 9.85193L9.66171 9.91932C9.76386 9.97789 9.88051 10.0092 9.9996 10.0092C10.1581 10.0091 10.3114 9.95337 10.4332 9.85193L18.7984 2.71521Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">info@urbadigital.com<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5933ddfd elementor-invisible elementor-widget elementor-widget-elementskit-creative-button\" data-id=\"5933ddfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t\t<a href=\"\/es\/contact-us\/\" class=\"ekit_creative_button ekit_position_aware\" id=\"\" data-text=\"\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"ekit_creative_button_text\">Cont\u00e1ctenos<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewbox=\"0 0 10 10\" fill=\"currentColor\"><path d=\"M8.33624 2.84003L1.17628 10L0 8.82373L7.15913 1.66376H0.849348V0H10V9.15065H8.33624V2.84003Z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class='ekit_position_aware_bg'><\/span>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Sales Automation \u00b7 AI Chatbot AI in B2C 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