1) Growth Discovery and roadmap

A fast, structured diagnostic to understand where the SMB stands today, prioritize opportunities, and leave with an executable plan (not just recommendations).

• Growth Discovery 360
  • Audit of brand, offer, channels, funnel, CRM/WhatsApp, data, and sales operations.
  • Deliverables: funnel map, quick wins, prioritized backlog, 30-60-90 plan.
• Data & AI Discovery (optional)
  • Review of data quality, tagging, conversation history, consent, and privacy.
  • Identification of high-impact (and low-risk) AI use cases for sales and marketing.
• KPI definition and dashboard
  • Acquisition, conversion, retention, average ticket size, and NPS/CSAT KPIs.
  • Monthly dashboard with an executive readout.

2) Go-to-Market Discovery (sales strategy)

We land a simple commercial strategy, focused on offer clarity and messaging, and on a measurable funnel the team can execute with weekly discipline.

• Value Proposition Discovery (value prop and messaging)
  • Segmentation, positioning, messages by segment, and objections.
  • AI (optional): generate and test message variations (hooks, offers, objections) to speed up iteration.
• Funnel design (Lead → Sale → Repurchase)
  • Channel by stage, response SLAs, scripts, and measurement points.
• Seasonal campaign plan
  • Annual calendar by industry, seasonal offers, and “early alerts” (with Olingo360).

3) WhatsApp Growth Discovery + Implementation (Olingo360)

We design and operate WhatsApp as the primary sales and loyalty channel: from segmentation and flows to recurring campaigns, lead follow-up, and continuous improvement with data.

• Olingo360 onboarding
  • Account setup, flows, segments, tags, permissions, and usage guidelines.
• End-to-end WhatsApp campaigns
  • Design, copy, segmentation, execution, A/B testing, reporting, and learning.
  • AI (optional): “copy assistant” for messages, segment-based variations, and next-best-action suggestions.
• Live chat for leads and sales
  • Scripts, routing, tagging, and service metrics.
  • AI (optional): automatic intent classification (purchase, question, complaint) and conversation summaries for the rep.
• Micro CRM and segmentation
  • Contact data model, groups, key fields, and update cycles.
  • AI (optional): simple lead scoring (high/medium/low) using signals like replies, interest, and stage.
• Loyalty and feedback
  • Repurchase flows, referrals, post-sale, NPS/CSAT, and win-back.
  • AI (optional): sentiment/topic analysis of feedback to prioritize actions.

4) Digital marketing for acquisition (multi-channel)

We generate demand with a practical approach: paid campaigns and organic content focused on results, connected to landing pages and WhatsApp to accelerate conversion and learning.

• Performance (Ads)
  • Meta Ads, Google Ads, TikTok Ads (by industry): campaign structure, creatives, measurement, and optimization.
  • AI (optional): creative and copy variants, plus fast analysis of which angles are working.
• Content and social (organic)
  • Editorial plan, brand guidelines, templates, and lightweight production.
  • AI (optional): co-create outlines, captions, and FAQs consistent with the brand voice.
• Landing pages and conversion (CRO)
  • Campaign pages, forms, WhatsApp click-to-chat, tests, and continuous improvement.
• Email/SMS (if applicable)
  • Welcome, nurture, offer, and reactivation flows.

5) Branding and reputation

We strengthen the brand so it is consistent and trustworthy across every touchpoint. This improves recall, lifts conversion, and helps the team sell with confidence.

• Brand identity and consistency
  • Quick manual: tone of voice, visual guidelines, key messages.
• Reviews and reputation management
  • Flows to request reviews, respond, and recover detractors.

6) Sales and commercial operations

We standardize the way the business sells: processes, scripts, response times, and follow-up routines. The goal is to convert more leads and reduce loss due to lack of control.

• Sales playbook for SMBs
  • Stages, scripts, objections, close checklist, follow-up, and qualification criteria.
• Sales team training
  • WhatsApp handling, follow-up, logging discipline, and best practices.
• SLA and protocol design
  • Response times, lead assignment, escalation, and conversation audits.

7) Outsourced sales team (Sales Outsourcing / Staff Augmentation)

For companies that want to sell via WhatsApp and digital channels without building an internal team (or while they build it), we offer full operations or dedicated talent with goals, SLAs, and reporting.

• Olingo Sales Squad (digital sales outsourcing)
  • Full lead handling and follow-up via WhatsApp (Olingo360) and, if applicable, other channels (Instagram, Facebook, email, web chat).
  • Includes: scripts, routing, lead logging, follow-up, quote recovery, coordination with the client’s internal team, and performance reporting.
• Commercial staff augmentation (dedicated talent)
  • Sales reps, SDR/BDR, operations coordinator, or supervisor.
  • Delivery: hourly or dedicated, with SLAs, onboarding, and coaching.

8) Data, measurement, and attribution (SMB level)

We implement “enough and actionable” measurement for SMBs: a few well-defined metrics, campaign-level traceability, and a clear read on what is working so decisions can be made quickly.

• Simple, actionable measurement model
  • Minimum events, sources, UTM conventions, naming, and weekly/monthly reporting.
• Cohort and repurchase analysis
  • New vs returning customers, frequency, ticket size, and reactivation campaigns.
• AI insights (optional)
  • Automatic executive summaries: what changed, why it might have happened, and what to test next week.

9) Automation and integrations

We connect tools and automate repetitive tasks so the team can focus on selling: lead capture, follow-up, reminders, post-sale, and reporting, without operational friction.

• Core integrations
  • Forms/landing → Olingo360 → follow-up → reporting.
• Reminder and task automation
  • Follow-up sequences, cart/quote recovery, post-sale.
  • AI (optional): follow-up prioritization (who to contact first) based on estimated close probability.

One-off services

• WhatsApp Campaign Discovery: audit of WhatsApp campaigns and an improvement plan.
• Seasonality Discovery: design of a seasonal calendar and “early alerts”.
• Sales by WhatsApp Discovery Workshop: practical workshop for sales teams.
• Olingo360 implementation.
• Tracking setup (UTMs, minimum events, dashboard).